Established in 1992 and based in Kenilworth, Cape Town, Swagg Clothing prides itself on providing superior quality golf and fashion clothing for both professionals and amateurs alike. With its two directors, Sean Shomang and Steve Couves at the helm, Swagg has fast established a reputation for producing fashionable golfing apparel of the highest standards. Sean Shomang who joined the company in February 2008 as CEO brings 13 years of retail experience with him, including tenures with Truworths, Ackermans and the Foschini Group.

Catering for men, women and children, Swagg offers a wide variety of styles in each range, from shirts and pants to outerwear and accessories, all designed in accordance with international fashion trends. Recent years have seen the ladies’ range growing at a phenomenal rate, almost outselling the men’s – in keeping with golf’s growing popularity amongst women. Swagg’s kiddies range has also been well received in the youth market, as more and more young players are introduced to the sport. Swagg Clothing can be found in most on course shops and also at The Pro Shop and Golfers Club stores.

Corporate clothing is an area in which Swagg excels. Over the years, Swagg has built up an extensive client base including many top South African companies, such as PricewaterhouseCoopers, Sanlam, Santam, KWV, Outsurance, RCS, Capespan, BMW, British American Tobacco, Cipla Medpro, OK, Shoprite/Checkers, Standard Bank, Old Mutual, Nedbank, Power Group, Distell and WACO Africa, to name a few.

While some sectors of the clothing industry are experiencing problems due to cheap imports, 95% of Swagg's materials are provided by local suppliers from Western Cape factories. Not only does this guarantee that the highest standards of manufacturing and quality control are employed, it also ensures that each item of Swagg merchandise is not only perfectly packaged and presented, it is also a superior, competitively priced, proudly South African product.